Howell High School Senior Jordan Belanger Named Winner of 2016 Distracted Driving Billboard Challenge

Howell High School Senior Jordan Belanger Named Winner of 2016 Distracted Driving Billboard Challenge
Posted on 03/30/2016
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The Traffic Improvement Association of Michigan (TIA), Michigan State Police, and State Farm announced a statewide distracted driving education and enforcement initiative today. This campaign coincides with National Distracted Driving Awareness Month, which takes place in April.

“When operating a motor vehicle, we all have a personal responsibility to protect our life and the lives of the innocent people traveling around us,” said Jim Santilli, executive director of TIA. “One simple distraction, such as a short text message, can change many lives forever.”

Through funding provided by State Farm, TIA recently challenged Michigan high school students to design a distracted driving awareness billboard.

Nearly 90 innovative designs were judged by a selection committee consisting of: Santilli; David Arce, agent at State Farm; Kimberly Cardenas, student at Romeo High School; Kelly Carson, teacher at Romeo High School; Steve Guc, agent at State Farm; Saminia Hooks, student at Romeo High School; Nick Palaian, agent at State Farm; Chief Fred Posavetz of the Clinton Township Police Department; Sheriff Anthony Wickersham of the Macomb County Sheriff’s Office; and Captain Monica Yesh, district commander of the Michigan State Police.

The selection committee chose a design created by S. Jordan Belanger, a student at Howell High School. The design, which is titled “Don’t Juggle Your Attention,” was selected because it used creativity to emphasize the many types of distractions.

"Winning the 2016 Distracted Driving Billboard Challenge is a great honor for Jordan,” said Erin J. MacGregor, superintendent of Howell Public Schools. “I know that his attention-grabbing design will help raise awareness of distracted driving. I am thankful to the Traffic Improvement Association of Michigan and State Farm for providing this unique opportunity to our students."

Belanger’s design will be seen throughout the state of Michigan during National Distracted Driving Awareness Month. More than 16 million impressions will be made.

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